Chanel
Chanel is a French luxury fashion house founded by Gabrielle "Coco" Chanel in Paris in 1910. The company is privately owned and headquartered in London.
Cambridge Analytica Weaponised Fashion Brands to Elect Trump, Says Christopher Wylie
The controversial political marketing firm used Facebook ‘likes’ for fashion labels such as Wrangler and LL Bean as a primary input to building algorithms for targeting people with pro-Trump messaging during the 2016 US presidential election campaign, the whistle-blower revealed at BoF’s VOICES.
Cambridge Analytica Weaponised Fashion Brands to Elect Trump, Says Christopher Wylie
The controversial political marketing firm used Facebook ‘likes’ for fashion labels such as Wrangler and LL Bean as a primary input to building algorithms for targeting people with pro-Trump messaging during the 2016 US presidential election campaign, the whistle-blower revealed at BoF’s VOICES.
French Fragrance Masters of Grasse Get Unesco Heritage Boost
Although considered by perfume manufacturers to be one of the world's most prestigious fragrance centres, the number of producers in the French village has dwindled over the years.
French Fragrance Masters of Grasse Get Unesco Heritage Boost
Although considered by perfume manufacturers to be one of the world's most prestigious fragrance centres, the number of producers in the French village has dwindled over the years.
Dior and Valentino Head to Japan
This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.
Dior and Valentino Head to Japan
This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.
Luxury Brands Need to Invest in Chinese Teens
China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.
Luxury Brands Need to Invest in Chinese Teens
China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.
Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.
Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.
The Renegade Eyewear Brand Breaking All the Rules
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
The Renegade Eyewear Brand Breaking All the Rules
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
Betting on Richemont’s Future
Over the past year, the Swiss luxury conglomerate has done a series of headline-making deals to better position itself in the market. But while investors dream of a mega-merger with the likes of Kering, family matters might get in the way.
Betting on Richemont’s Future
Over the past year, the Swiss luxury conglomerate has done a series of headline-making deals to better position itself in the market. But while investors dream of a mega-merger with the likes of Kering, family matters might get in the way.
Fashion's Biggest Holiday
This week, everyone will be talking about Alibaba's Singles' Day, the release of Hedi Slimane's first Celine accessories and Neighborhood Goods' take on the department store. Read our BoF Professional Cheat Sheet.
Fashion's Biggest Holiday
This week, everyone will be talking about Alibaba's Singles' Day, the release of Hedi Slimane's first Celine accessories and Neighborhood Goods' take on the department store. Read our BoF Professional Cheat Sheet.
How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.
How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.