Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
WeChat Stores Are China’s Latest Luxury Craze
Brands like Burberry and Tommy Hilfiger are now selling directly to Chinese consumers via WeChat.
A Word of Caution: Choose Your China Ambassadors Wisely
In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.
How Hip-Hop Conquered High Fashion
In the age of A$AP Rocky x Dior and Gucci's Alessandro Michele referencing Dapper Dan, it’s easy to forget how long it took for high fashion to embrace the cultural power of American hip-hop.
Why Wealthy Shoppers Won't Buy Ivanka Trump’s Fashion
For the Ivanka Trump brand, fine jewellery has given way to mass-market merchandise sold via the online marketplaces of Walmart, Kmart, and Sears.
The Business of Cruise: Go Big or Go Home
While some smaller labels are abandoning Cruise shows altogether, luxury megabrands continue to pour up to $10 million into elaborate spectacles. Is it worth the investment?
Chanel, Boomerangs and the Importance of Cultural IQ
Chanel is the latest fashion brand to be embroiled in a fiery cultural appropriation controversy. The fallout underscores why cultural IQ matters more than ever.
Power Moves | Lula’s New Editor-in-Chief, Tiger of Sweden Hires From Burberry
This week, Nora Baldenweg is confirmed to helm the bi-annual magazine Lula, while former Burberry design director Christoffer Lundman joins Tiger of Sweden.
Op-Ed | Burberry Needs a Creative Cure
While Burberry reported it generated cash of $897.6 million for the year ended March 31, there is little to console investors elsewhere in the business as it still has a mountain to climb to make itself a millennial must-have.
Burberry Profit Falls 21 Percent Ahead of New CEO Arrival
The company reported its full year pre-tax profit dropped to $599 million, on an underlying basis, underscoring the challenge that faces Marco Gobbetti when he becomes CEO in July.
Latin America's $160 Billion Fashion Opportunity
The fashion market in Latin America is bigger than the Middle East and growing as fast as Asia. But will industry leaders continue to invest as much as the region needs to realise its full potential?