Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
BoF Exclusive | Condé Nast To Launch New LGBTQ Media Brand
The new multi-platform title — called Them — was conceived by Teen Vogue’s Phillip Picardi. Newly appointed chief revenue officer Pamela Drucker Mann sees it as a template for launching future brands.
Bits & Bytes | Instagram's Shoppable Posts, Can Amazon's Alexa Help Men Dress?
This week, Instagram's shoppable tags feature opens to Bigcommerce retailers, while Perry Ellis launches style advice service with Amazon's Alexa.
Neiman Marcus and the Cautionary Tale of Toys R Us
The decline of the debt-laden American toy store chain does not bode well for the luxury department store giant.
Luxury Back in Vogue as China's Middle Class Women Lead the Way
The country's luxury-goods market is growing steadily again, nearly five years after it was knocked off course by President Xi Jinping’s anti-corruption drive.
Fashion Needs a More Robust Approach to Technology Education
New technologies have reshaped fashion from design and production to sales and marketing. Are fashion courses keeping pace?
BoF Exclusive | Joshua Schulman’s Plans for Coach
The freshly appointed chief executive outlines his three-prong plan to accelerate Coach’s transformation from handbag stalwart to lifestyle player — and spark much-needed sales growth.
Burberry Turns to Apple for Augmented-Reality Fashion App
As fashion retailers race to find new ways to engage with big spenders online, the trench-coat maker has added AR technology from Apple to its smartphone app.
Bits & Bytes | Levi's Tech Jacket, How Burberry Uses AI to Boost Sales
This week, Levi's launches high-tech cycling jacket with Google, and the ways Burberry uses artificial intelligence to personalise consumer experience.
Louis Vuitton and Hermès Lead Interbrand Ranking, as Ralph Lauren Drops Off
BoF can exclusively reveal Interbrand’s Best Global Brands 2017. Among luxury players, Louis Vuitton held its top position, while Hermès and Gucci climbed, Burberry and Prada slipped, and Ralph Lauren dropped off the list entirely.
Gucci's Rise Signals a New Model for Fashion
As a fashion system built on seasonal collections, runway shows and wholesale partnerships continues to wane, what’s taking its place?