Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Rebooting Escada for a New Era
Tim Blanks gets a first look inside the reinvention of the former colossus ahead of its New York Fashion Week debut, designed by Niall Sloan and brought to life by a dream team of Pat McGrath, Guido Palau, Jacob K, Frederic Sanchez and Stefan Beckman.
Rebooting Escada for a New Era
Tim Blanks gets a first look inside the reinvention of the former colossus ahead of its New York Fashion Week debut, designed by Niall Sloan and brought to life by a dream team of Pat McGrath, Guido Palau, Jacob K, Frederic Sanchez and Stefan Beckman.
Burberry Stops Destroying Product and Bans Real Fur
A PR backlash enveloped Burberry following the revelation that it destroyed £28.6 million worth of unsold product last year. Now, the company is ending the practice and banning animal fur. In a global exclusive interview, BoF's Imran Amed sits down with Burberry CEO Marco Gobbetti to decode the thinking behind the move.
Burberry Stops Destroying Product and Bans Real Fur
A PR backlash enveloped Burberry following the revelation that it destroyed £28.6 million worth of unsold product last year. Now, the company is ending the practice and banning animal fur. In a global exclusive interview, BoF's Imran Amed sits down with Burberry CEO Marco Gobbetti to decode the thinking behind the move.
EBay Now Authenticates Luxury Watches
The online seller has expanded its Authenticate programme to include timepieces over $500.
EBay Now Authenticates Luxury Watches
The online seller has expanded its Authenticate programme to include timepieces over $500.
An Antwerp Six Designer Re-Emerges in Tokyo
Marina Yee, perhaps the most mysterious member of the famed collective, will host an exhibition at Laila Tokio in Japan.
An Antwerp Six Designer Re-Emerges in Tokyo
Marina Yee, perhaps the most mysterious member of the famed collective, will host an exhibition at Laila Tokio in Japan.
Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq
Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.
Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq
Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.
Global Luxury Brands Again Chase China's Young, Rich and Spendthrift
To capture the rapidly growing millennial market, global names from Prada to Hermès are moving further afield from China's first-tier cities.
Global Luxury Brands Again Chase China's Young, Rich and Spendthrift
To capture the rapidly growing millennial market, global names from Prada to Hermès are moving further afield from China's first-tier cities.
How Luxury Brands Can Seize the Qixi Opportunity
As Chinese Valentine’s Day approaches, experts weigh in on how luxury brands can capitalise on one of the most important shopping festivals in China.
How Luxury Brands Can Seize the Qixi Opportunity
As Chinese Valentine’s Day approaches, experts weigh in on how luxury brands can capitalise on one of the most important shopping festivals in China.
Fashion’s Dirty Secret: Millions in Grey Market Sales
The sale of luxury goods on the grey market is a lucrative and largely unspoken practice in the fashion industry. Why are brands so hush-hush about it and do they really want it to end?
Fashion’s Dirty Secret: Millions in Grey Market Sales
The sale of luxury goods on the grey market is a lucrative and largely unspoken practice in the fashion industry. Why are brands so hush-hush about it and do they really want it to end?
Want a Job in Hong Kong, Singapore or Seoul?
Despite being over-exposed to the ebb and flow of Chinese tourism, the fashion industries within these Asian cities are evolving beyond retail playgrounds.
Want a Job in Hong Kong, Singapore or Seoul?
Despite being over-exposed to the ebb and flow of Chinese tourism, the fashion industries within these Asian cities are evolving beyond retail playgrounds.