Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Burberry to Court Chinese Shoppers with Shanghai Show
The British luxury brand will restage its Fall/Winter 2020 collection in the fashion capital.
Taiwan Is at a Crossroads. Here's Why Brands Should Care.
Tensions with Beijing have come into sharp focus ahead of Taiwan’s presidential election which takes place tomorrow. And there is a lot more at stake than first meets the eye.
The Future of Upcycling: From Rags to Riches
As the fashion industry grapples with how to keep old clothes out of landfills, finding ways to scale long-standing upcycling initiatives offers one near-term solution.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Is Resale Actually Good for the Planet?
The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.
Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?
Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?
The Year Ahead: It's Time to Look Beyond China
As some successful players become over-reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.