Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Burberry's Sales Fall 27% in Last Quarter
The luxury house pulled its final dividend as full-year revenue dipped 3 percent to £2.63 billion ($3.21 billion).
Burberry's Sales Fall 27% in Last Quarter
The luxury house pulled its final dividend as full-year revenue dipped 3 percent to £2.63 billion ($3.21 billion).
Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?
Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
How to Make a Magazine Under Lockdown
BoF went inside American GQ’s unusual production process over the last six weeks, interviewing the editors and writers who brought the issue and its features to life.
How to Make a Magazine Under Lockdown
BoF went inside American GQ’s unusual production process over the last six weeks, interviewing the editors and writers who brought the issue and its features to life.
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.
What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.
How I Became… Senior Fashion Editor-at-Large of i-D Magazine
Ib Kamara shares how he has overcome dyslexia, nerves and financial barriers to hone a creative vision tapped by the likes of Dazed, Vogue, Dior and Burberry.
How I Became… Senior Fashion Editor-at-Large of i-D Magazine
Ib Kamara shares how he has overcome dyslexia, nerves and financial barriers to hone a creative vision tapped by the likes of Dazed, Vogue, Dior and Burberry.
Why Fashion 'Seasons' Are Obsolete
This week, Saint Laurent said it would skip Paris Fashion Week and set its own schedule for showing collections for the rest of the year, raising deeper questions about following universal fashion seasons in a global market.
Why Fashion 'Seasons' Are Obsolete
This week, Saint Laurent said it would skip Paris Fashion Week and set its own schedule for showing collections for the rest of the year, raising deeper questions about following universal fashion seasons in a global market.
When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.
When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.
Burberry Closes US Warehouse After Workers Test Positive
A total of three employees tested positive for the virus, and the facility will be closed indefinitely.
Burberry Closes US Warehouse After Workers Test Positive
A total of three employees tested positive for the virus, and the facility will be closed indefinitely.