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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Luxury

Special Editions Target Chinese Travellers

The French, English and even Arabic editions of the world's most elite fashion magazines are bending over backwards to speak to the rising flow of Chinese tourists in their own language.


Retail

Small is Beautiful Too

In China’s fashion market, making a statement used to be a matter of muscle and might. But 'doing things big' is no longer the only way to succeed.



News & Analysis

For Fashion Brands, the Rise of the Wrist

For fashion brands, watches have emerged as a key vector of growth, often powered by licensing deals with Fossil Group, a watchmaking behemoth that designs, manufactures, distributes and markets million of watches per year.


Global Markets

Gucci Needs New Ideas, Talents to Combat Brand Fatigue

Gucci holds the luxury spending downturn mainly responsible for its poor performance but the Italian fashion brand may also have itself to blame, suggesting it could be time to change strategy and hire fresh talent.


Technology

Farfetch Launches New Click-Collect Service

Farfetch.com is introducing a service that allows shoppers to place an order for apparel and accessories with one of its retailers and collect it from another potentially thousands of miles away.


Workplace & Talent

Power Moves | Ralph Rucci Exits, Aerin Names CEO, Chris May to Selfridges

BoF compiles the most important professional moves of the week.


Workplace & Talent

Role Call | Agnieszka Nowak, Shopping Mall Director

Be open, curious and question your reality, advises Agnieszka Nowak, managing director of Esentai Mall in Almaty, Kazakhstan.


News & Analysis

Assessing Kering’s ‘Eyewear Revolution’

Is Kering’s decision to end its licensing agreement with Safilo and bring its eyewear business in-house risky business or a sound strategic move?


Financial Markets

Burberry H1 Profit Drops in Difficult Luxury Environment

LONDON, United Kingdom — Burberry Group Plc said it sees a tougher climate for luxury goods after currency fluctuations led the U.K. maker of $1,600