Brunello Cucinelli


How Brunello Cucinelli Got Into the Wine Business
The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’

How Brunello Cucinelli Got Into the Wine Business
The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’

What’s Working in a Tough Menswear Market
Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.

What’s Working in a Tough Menswear Market
Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.

At Pitti, Breaking Free From Fashion Stasis
Satoshi Kuwata’s Setchu delivered the spark of invention that the Pitti Uomo fair and the wider fashion system both need, reports Angelo Flaccavento.

At Pitti, Breaking Free From Fashion Stasis
Satoshi Kuwata’s Setchu delivered the spark of invention that the Pitti Uomo fair and the wider fashion system both need, reports Angelo Flaccavento.

This Week: Countdown to the TikTok Ban
Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.

This Week: Countdown to the TikTok Ban
Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.

Cucinelli Stock Slide Hints at Tough Results Season
Downbeat investor reaction to Brunello Cucinelli’s solid second-quarter earnings is an ominous sign for Europe’s luxury goods companies.

Cucinelli Stock Slide Hints at Tough Results Season
Downbeat investor reaction to Brunello Cucinelli’s solid second-quarter earnings is an ominous sign for Europe’s luxury goods companies.

The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.

The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.

Why Logo-Free Luxury Is Here to Stay
‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.

Why Logo-Free Luxury Is Here to Stay
‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.

The BoF Podcast | Brunello Cucinelli on Humanistic Capitalism in an Age of AI
At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.

The BoF Podcast | Brunello Cucinelli on Humanistic Capitalism in an Age of AI
At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.

Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.

It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.