Breitling
Inside the Changing Landscape of Swiss Watch Fairs
At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.
Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.
Breitling: Finding the Optimal Sales Channel Mix
Though direct-to-consumer is becoming much more important to watchmakers, Breitling CEO Georges Kern is spreading investment across several channels, rebalancing store networks and refusing to give up on trusted third-party retailers.
The Future of Watches: A High Stakes DTC Shake-Up
$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.
Fashion Magazines Hit as Luxury Ad Spend Dwindles
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
Swiss Watchmakers Caught in the Middle of US-China Trade War
Claims of the trade war's effects on the industry are not due to tariffs from either country, but because the dispute saps growth prospects in the two largest markets for watches.
Watches of Switzerland Plans a US Invasion
The UK’s biggest retailer of luxury Swiss watches is pushing into America with its glossy showroom model intent on luring investors as much as millennials, as hedge fund owner Apollo prepares for an exit.
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
Inside Richemont’s Leadership Crisis
An unconventional management structure, combined with serious ongoing business challenges, has upset senior ranks at the Swiss luxury conglomerate.
Breitling Agrees to Sell to CVC in $870 Million Deal
Breitling is one of the last remaining large independent Swiss watch brands while many others have been acquired by competitors such as Swatch Group, Richemont, LVMH and Kering.