Bottega Veneta
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Brands Must Rethink Their Approach to Chinese Festivals
Qixi and other festivals offer valuable marketing opportunities but a crowded shopping calendar and overzealous brands are contributing to consumer fatigue.
Why Price Inflation Is Coming to Fashion
Apparel prices are rising at their fastest pace in years, as the cost of everything from cotton to container shipping soars. BoF lays out how to seize the opportunity to break a decade-long cycle of discounting.
Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery
The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.
How High Can Fashion Prices Go?
Luxury goods are more expensive than ever, prompting sticker shock on social media. And yet, consumers continue to pay up.
Why Big Brands Are Skipping Fashion Week
From Gucci to Saint Laurent, some of the industry’s biggest brands opted out of fashion week again this season. Will they come back?
What Happened to Fashion Week in Four Charts
In recent years, hundreds of designers have stopped showing at fashion weeks in New York, London, Milan and Paris. BoF analysed two years of shows to understand the scale and shape of the exodus.
Kering Brands Are Again Sitting Out Fashion Week. Is That the Right Move?
This week, everyone will be talking about who is, and isn’t, showing at Milan Fashion Week, plus financial results from some of the biggest new and old retail names.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Luxury's Coronavirus Recovery: Who's Ahead and Who’s Behind?
Some sank, others surged. BoF examines how Kering, Hermès and Moncler stacked up against the high bar set by LVMH’s fashion and leather goods division last week.