Bottega Veneta
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.
Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.
Is There Space for Radical Design in a Climate of Conservatism?
At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.
Is There Space for Radical Design in a Climate of Conservatism?
At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.
Milan Tries to Make Sense of the World
Bottega Veneta’s Matthieu Blazy finds hope in resilience, the Meiers swathe Jil Sander in security and Giorgio Armani goes back to nature, writes Tim Blanks.
Milan Tries to Make Sense of the World
Bottega Veneta’s Matthieu Blazy finds hope in resilience, the Meiers swathe Jil Sander in security and Giorgio Armani goes back to nature, writes Tim Blanks.
Kering Braces for Aspirational Luxury’s Long Winter
Sales at luxury fashion’s second-biggest group fell 4 percent in the holiday quarter, putting it significantly behind key rivals. The Gucci and Saint Laurent owner is expecting another year of lacklustre growth amid a long-term plan to push its brands upmarket.
Kering Braces for Aspirational Luxury’s Long Winter
Sales at luxury fashion’s second-biggest group fell 4 percent in the holiday quarter, putting it significantly behind key rivals. The Gucci and Saint Laurent owner is expecting another year of lacklustre growth amid a long-term plan to push its brands upmarket.
The BoF Podcast | Matthieu Blazy’s Creative Alchemy at Bottega Veneta
Bottega Veneta’s creative director Matthieu Blazy shares his creative mind with Tim Blanks at BoF VOICES 2023.
The BoF Podcast | Matthieu Blazy’s Creative Alchemy at Bottega Veneta
Bottega Veneta’s creative director Matthieu Blazy shares his creative mind with Tim Blanks at BoF VOICES 2023.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
Can Artificial Intelligence and Human Craft Peacefully Coexist in Fashion?
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Can Artificial Intelligence and Human Craft Peacefully Coexist in Fashion?
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.