Bottega Veneta
Top 10 Shows of the Season
BoF editors select the best shows of the Spring-Summer 2025 season.
Is This the End of Fashion History? Not So Fast
The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.
WOW = A World of Wonder
Saturday in Milan paraded fashion marvels from Bottega Veneta, Bally and Diesel, writes Tim Blanks.
Kering Weakened as Gucci Sales Fall 20%
The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.
Is There Space for Radical Design in a Climate of Conservatism?
At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.
Milan Tries to Make Sense of the World
Bottega Veneta’s Matthieu Blazy finds hope in resilience, the Meiers swathe Jil Sander in security and Giorgio Armani goes back to nature, writes Tim Blanks.
Kering Braces for Aspirational Luxury’s Long Winter
Sales at luxury fashion’s second-biggest group fell 4 percent in the holiday quarter, putting it significantly behind key rivals. The Gucci and Saint Laurent owner is expecting another year of lacklustre growth amid a long-term plan to push its brands upmarket.