Bottega Veneta
The Dark Side of ‘Always On’ Marketing
Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?
Why Press-On Nails Might Overtake the Gel Market
Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)
Kering Sales Beat Expectations as Investors Bet on Comeback
Sales at flagship brand Gucci fell by 14 percent in the third quarter with overall group sales down 5 percent.
Does Fashion Know What Women Want?
This Paris Fashion Week, the delicate balance between fantasy and function faltered, raising questions about whether designers truly understand the women they dress.
Milan Day Five: Less or More?
From the magnified volumes in Louise Trotter’s Bottega Veneta debut to Ferrari’s stripped-down minimalism, designers tested the limits of reduction and layering for Spring/Summer 2026. At Dolce & Gabbana, Hollywood parody collided with reality in the front row.
The BoF Podcast | Edward Buchanan on Being Written Out of Fashion History
On The BoF Podcast, the designer retraces his formative years from Ohio to New York, his years at Bottega in Milan and explores how young creatives can succeed in fashion today.
Eredi Zucca Launches Fragrance, Plots Global Expansion
As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.
This Week: Gucci and Versace Soft Launch in Milan
Two of Italy’s most prominent brands are managing expectations for their designer debuts this week. Jil Sander and Bottega Veneta will also reveal aesthetic revamps.
Balenciaga Launches New Fine Fragrance Collection
Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.
Opinion: How Red Carpet Teasers Damage Designer Debuts
When exposure-hungry fashion labels present garments out of context, to be devoured and judged with the speed and superficiality of social media, they destroy the very grammar of brand storytelling, writes Simone Cotellessa.