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Balenciaga

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Marketing

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.

Marketing

The Real Value of Balenciaga’s Viral Trash Bag

The Demna-helmed label recently released an ire-inspiring $1,790 luxury ‘trash bag.’ BoF takes a look at some of the designer’s most notorious releases and the chatter they generated.


News & Analysis

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022

The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.

News & Analysis

BoF to Honour Balenciaga’s Demna With Global VOICES Award 2022

The star designer and ‘lifelong refugee’ will receive BoF’s highest honour at our annual gathering for big thinkers for the way he has used his bold creative vision to highlight socio-political issues and support marginalised people.


Luxury

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine

The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.

Luxury

Balenciaga’s Demna Tapped by President Zelensky to Raise Funds for Ukraine

The artistic director of Balenciaga will serve as an ambassador for United24, the fundraising platform for relief in Ukraine put in place by the country’s president Volodymyr Zelensky.


Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.


Fashion Week

Couture’s Brave New World

Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

Fashion Week

Couture’s Brave New World

Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.


Luxury

Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.

Luxury

Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.


Technology

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

Technology

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.


Luxury

Virtual Fashion for $8.99 Isn’t the Answer

This week, Meta began selling low-cost digital outfits by Balenciaga, Prada and Thom Browne, sparking a debate on how virtual fashion fits into the luxury business model.

Luxury

Virtual Fashion for $8.99 Isn’t the Answer

This week, Meta began selling low-cost digital outfits by Balenciaga, Prada and Thom Browne, sparking a debate on how virtual fashion fits into the luxury business model.


Technology

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Technology

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.


Luxury

How Luxury Brands Court the 1 Percent

Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.

Luxury

How Luxury Brands Court the 1 Percent

Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.