Augustinus Bader
How Consumers Are Driving a New Era of Self-Care
The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.
How Consumers Are Driving a New Era of Self-Care
The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
Why Black Beauty Supply Stores Usually Don’t Have Black Owners
For generations, Black entrepreneurs have struggled to gain a foothold in the multi-billion-dollar business of selling hair and cosmetics products to Black women. But some see an opportunity for change.
Why Black Beauty Supply Stores Usually Don’t Have Black Owners
For generations, Black entrepreneurs have struggled to gain a foothold in the multi-billion-dollar business of selling hair and cosmetics products to Black women. But some see an opportunity for change.