Audemars Piguet
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play
In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.
Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play
In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.
The DTC Watch Brands With Luxury Ambitions
Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.
The DTC Watch Brands With Luxury Ambitions
Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.
Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales
Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.
Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales
Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.
From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry
High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry
High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
Audemars Piguet Names Ilaria Resta as New CEO
The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.
Audemars Piguet Names Ilaria Resta as New CEO
The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.
How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand
The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.
How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand
The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.
Audemars Piguet: Preserving Scarcity at Any Cost
From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.
Audemars Piguet: Preserving Scarcity at Any Cost
From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.
Brands Invest Big in China’s Booming Watch Market
Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.
Brands Invest Big in China’s Booming Watch Market
Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.
The Future of Watches: A High Stakes DTC Shake-Up
$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.
The Future of Watches: A High Stakes DTC Shake-Up
$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.