Amazon
How Marketplace Models Are Driving Growth in Beauty
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
How Marketplace Models Are Driving Growth in Beauty
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
Why Prestige Beauty Can No Longer Ignore Amazon
From Kiehl’s to Clinique, a flood of premium lines are giving in to the e-commerce platform, realising it’s too much of a growth driver to pass up.
Why Prestige Beauty Can No Longer Ignore Amazon
From Kiehl’s to Clinique, a flood of premium lines are giving in to the e-commerce platform, realising it’s too much of a growth driver to pass up.
‘Livestream’ Shopping’s Counterfeit Headache
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
‘Livestream’ Shopping’s Counterfeit Headache
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?
Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.
When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?
Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.
The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Musinsa: The K-Fashion Ecosystem Goes Global
The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Musinsa: The K-Fashion Ecosystem Goes Global
The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Why Amazon Fashion Should Buy Farfetch
This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.
Why Amazon Fashion Should Buy Farfetch
This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.