Adidas
How Retro Sneakers Took Over Fashion
Fashion may always be chasing the next big thing, but in the sneaker market, decades-old styles dominate, which experts attribute to forces like nostalgia, the rise of hip-hop, risk-averse business strategies and a cultural obsession with recycling intellectual property.
How Retro Sneakers Took Over Fashion
Fashion may always be chasing the next big thing, but in the sneaker market, decades-old styles dominate, which experts attribute to forces like nostalgia, the rise of hip-hop, risk-averse business strategies and a cultural obsession with recycling intellectual property.
Beneath the Surface of Women’s World Cup Marketing
Companies like Nike and Adidas see big growth opportunities in women’s football. But while the game is often marketed with an inspirational wrapper of female empowerment, its growing prominence has also drawn attention to the persistent exploitation of largely women workers in the apparel and footwear supply chain.
Beneath the Surface of Women’s World Cup Marketing
Companies like Nike and Adidas see big growth opportunities in women’s football. But while the game is often marketed with an inspirational wrapper of female empowerment, its growing prominence has also drawn attention to the persistent exploitation of largely women workers in the apparel and footwear supply chain.
As World Cup Breaks Records, Adidas, Nike Navigate Bumps in Retail Demand
Adidas and Nike and retailers like Dick’s Sporting Goods and Fanatics have made significant investments in merchandise. Total sponsorship value grew to at least $349 million, from $342 million in 2019, according to GlobalData, with many brands aligning themselves with themes of women’s empowerment.
As World Cup Breaks Records, Adidas, Nike Navigate Bumps in Retail Demand
Adidas and Nike and retailers like Dick’s Sporting Goods and Fanatics have made significant investments in merchandise. Total sponsorship value grew to at least $349 million, from $342 million in 2019, according to GlobalData, with many brands aligning themselves with themes of women’s empowerment.
How Sports Partnerships Are Making Fashion’s Waste Problem Worse
Sportswear giants like Nike and Adidas churn out mountains of apparel and equipment for their sponsored teams each season, the bulk of which ends up in the trash. Now, start-ups and designers are trying to reduce waste by upcycling this unused merch.
How Sports Partnerships Are Making Fashion’s Waste Problem Worse
Sportswear giants like Nike and Adidas churn out mountains of apparel and equipment for their sponsored teams each season, the bulk of which ends up in the trash. Now, start-ups and designers are trying to reduce waste by upcycling this unused merch.
How Fashion NFTs Fizzled
Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.
How Fashion NFTs Fizzled
Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.
Unpacking Adidas’ Surprise Yeezy Coup
After severing ties with Ye, Adidas was left to deal with $1.3 billion worth of unsold merchandise, which it considered destroying but decided to sell instead, beginning with a first drop in May. That turned out to be the right decision.
Unpacking Adidas’ Surprise Yeezy Coup
After severing ties with Ye, Adidas was left to deal with $1.3 billion worth of unsold merchandise, which it considered destroying but decided to sell instead, beginning with a first drop in May. That turned out to be the right decision.
Seizing Fashion’s World Cup Opportunity
As FIFA’s Women’s World Cup tournament continues, the chance for brands to get in front of its growing audience is exponential. That, and what else to watch for in The Week Ahead.
Seizing Fashion’s World Cup Opportunity
As FIFA’s Women’s World Cup tournament continues, the chance for brands to get in front of its growing audience is exponential. That, and what else to watch for in The Week Ahead.
Luxury Slowdown? Not So Fast
Momentum in China and tourist spend in Europe enabled the sector to continue growing in Q2, while Kering’s surprise acquisition of a 30 percent stake in Valentino suggests there is more consolidation to come, writes Imran Amed.
Luxury Slowdown? Not So Fast
Momentum in China and tourist spend in Europe enabled the sector to continue growing in Q2, while Kering’s surprise acquisition of a 30 percent stake in Valentino suggests there is more consolidation to come, writes Imran Amed.
Thebe Magugu and Adidas Partner with South African Football Club Orlando Pirates
In a bid to reach a wider set of customers, the Johannesburg-based designer will create the team’s uniforms for the upcoming season and release fan apparel as well.
Thebe Magugu and Adidas Partner with South African Football Club Orlando Pirates
In a bid to reach a wider set of customers, the Johannesburg-based designer will create the team’s uniforms for the upcoming season and release fan apparel as well.
Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.
Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.