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adidas is one of the world’s leading sports brands, driven by the power of sport to change lives. From performance innovation to iconic design, we bring together creative minds to shape the future of sport and culture. It starts with you.

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News & Analysis

Adidas Introducing Snowboard Boots and Apparel

DENVER, United States — Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best

News & Analysis

Adidas Introducing Snowboard Boots and Apparel

DENVER, United States — Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best


News & Analysis

Adidas Net Beats Estimates as Profitability Widens to Record

HERZOGENAURACH, Germany — Adidas AG, the world's second-largest sporting-goods maker, reported first-quarter profit that beat analysts' estimates and

News & Analysis

Adidas Net Beats Estimates as Profitability Widens to Record

HERZOGENAURACH, Germany — Adidas AG, the world's second-largest sporting-goods maker, reported first-quarter profit that beat analysts' estimates and


Technology

A Look Back at SXSW

Guest contributor Rachel Arthur recaps the highlights of this year's SXSW Interactive conference and identifies key takeaways for the fashion industry.

Technology

A Look Back at SXSW

Guest contributor Rachel Arthur recaps the highlights of this year's SXSW Interactive conference and identifies key takeaways for the fashion industry.


News & Analysis

Adidas Sees Role for Reebok Despite Writedown

HERZOGENAURACH, Germany — Adidas is to stick with its troubled Reebok business even though the German sportswear group had to make a 265 million euro

News & Analysis

Adidas Sees Role for Reebok Despite Writedown

HERZOGENAURACH, Germany — Adidas is to stick with its troubled Reebok business even though the German sportswear group had to make a 265 million euro