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Is Sports’ Big Bet on Hiring Fashion Creative Directors Paying Off?
The trend of teams and leagues signing up creative directors to design merchandise and shape their public profiles shows no signs of slowing as sports organisations start to see returns on their investments.
Is Sports’ Big Bet on Hiring Fashion Creative Directors Paying Off?
The trend of teams and leagues signing up creative directors to design merchandise and shape their public profiles shows no signs of slowing as sports organisations start to see returns on their investments.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The Debrief | Sports x Fashion: Who’s Really Winning?
With sponsorship spend surging and collabs everywhere from the WNBA to the NFL, fashion and sports have never been tighter. But the signal threatens to get lost in the noise. The Debrief unpacks what’s working, what’s not and why authenticity and execution matter more than hype.
The Debrief | Sports x Fashion: Who’s Really Winning?
With sponsorship spend surging and collabs everywhere from the WNBA to the NFL, fashion and sports have never been tighter. But the signal threatens to get lost in the noise. The Debrief unpacks what’s working, what’s not and why authenticity and execution matter more than hype.
Coach Is the WNBA’s First Official Handbag Partner
The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.
Coach Is the WNBA’s First Official Handbag Partner
The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on the league’s newfound fashion appeal.
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on the league’s newfound fashion appeal.
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Inside the Big Business of Styling Athletes
NBA stars and footballers are increasingly leaning on a network of powerful style consultants to help them shape their personal brands away from their day jobs, laying the groundwork for lucrative brand deals.
Inside the Big Business of Styling Athletes
NBA stars and footballers are increasingly leaning on a network of powerful style consultants to help them shape their personal brands away from their day jobs, laying the groundwork for lucrative brand deals.
NFTs for Fashion: Fad or Opportunity?
A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?
NFTs for Fashion: Fad or Opportunity?
A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?
Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites
The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.
Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites
The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.