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News & Analysis

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.

News & Analysis

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.


Media

Traffic Doesn’t Make a Media Brand

Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.

Media

Traffic Doesn’t Make a Media Brand

Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.


Retail

Op-Ed | Macy's Should Unleash Its Secret Weapon

Executives do little to tout the Bluemercury cosmetics brand, though it's well-suited for retail's future.

Retail

Op-Ed | Macy's Should Unleash Its Secret Weapon

Executives do little to tout the Bluemercury cosmetics brand, though it's well-suited for retail's future.


News & Analysis

Op-Ed | ​Another Season, Another Cultural Appropriation Controversy

In the wake of Gucci's Sikh turban uproar, the cultural appropriation debate needs a reboot, argues Anu Lingala.

News & Analysis

Op-Ed | ​Another Season, Another Cultural Appropriation Controversy

In the wake of Gucci's Sikh turban uproar, the cultural appropriation debate needs a reboot, argues Anu Lingala.


Financial Markets

Who Will LVMH and Kering Buy Next?

A deal with Chanel, Richemont or Prada would change the industry's structure.

Financial Markets

Who Will LVMH and Kering Buy Next?

A deal with Chanel, Richemont or Prada would change the industry's structure.


News & Analysis

Burberry’s LGBTQ+ Statement Was More Than Marketing

Christopher Bailey's swan song for Burberry sounded a powerful call to action for LGBTQ+ rights around the world where freedoms are far from secure, argues Bandana Tewari.

News & Analysis

Burberry’s LGBTQ+ Statement Was More Than Marketing

Christopher Bailey's swan song for Burberry sounded a powerful call to action for LGBTQ+ rights around the world where freedoms are far from secure, argues Bandana Tewari.


Retail

Why Paid Memberships Are the New Loyalty

What if businesses could turn transient loyalty into something deeper and more engaging?

Retail

Why Paid Memberships Are the New Loyalty

What if businesses could turn transient loyalty into something deeper and more engaging?


Fashion Week

New York Fashion Week's Got the Blues

There are few designers showing here who have a sense of what they stand for or why they need the platform of fashion week. It doesn't have to be that way.

Fashion Week

New York Fashion Week's Got the Blues

There are few designers showing here who have a sense of what they stand for or why they need the platform of fashion week. It doesn't have to be that way.


News & Analysis

Op-Ed | Logomania? Blame the Hipsters

80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.

News & Analysis

Op-Ed | Logomania? Blame the Hipsters

80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.


News & Analysis

Should Fashion Brands Bet on Star Designers?

There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.

News & Analysis

Should Fashion Brands Bet on Star Designers?

There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.


News & Analysis

Op-Ed | Why Michael Kors and Tapestry Should Hold Fire on M&A

The two companies want to turn themselves into luxury powerhouses, but they shouldn't let impatience steer them.

News & Analysis

Op-Ed | Why Michael Kors and Tapestry Should Hold Fire on M&A

The two companies want to turn themselves into luxury powerhouses, but they shouldn't let impatience steer them.


News & Analysis

Op-Ed | Why I Unfollowed Miroslava Duma

The Duma-Sergeenko affair is testimony to the high level of ignorance that still prevails in the fashion industry, but the social media influencers do not represent all of us, argues Joelle Firzli.

News & Analysis

Op-Ed | Why I Unfollowed Miroslava Duma

The Duma-Sergeenko affair is testimony to the high level of ignorance that still prevails in the fashion industry, but the social media influencers do not represent all of us, argues Joelle Firzli.