Latest News & Analysis

Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.

The New Rules of Brand Ambassadorship
As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.

The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery
E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.

Victoria’s Secret Says Cyber Incident Led to Temporary Website Shutdown
The sleepwear and undergarments brand detected a security incident, which led to its dayslong website outage.

Cartier Reports Some Customer Data Stolen in Cyberattack
The Richemont-owned luxury jewellery company alerted customers that its website was hacked. ‘Limited client information,’ such as names, email addresses and countries, were obtained.

How Niche Perfumers Pay to Win
Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.

China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit
Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.

Skechers Shareholder Sues Footwear Maker for Details on $9.4 Billion 3G Buyout
A Skechers shareholder is suing the company, alleging that the controlling shareholder favoured a single bidder.

Worldview | Vietnam’s Crackdown on Counterfeit Luxury Goods
This week’s round-up of global markets fashion business news also features Indian cosmetics giant Nykaa, overseas Chinese shoppers and Jumia’s push to counter Temu in Nigeria.

Fashion’s New PR Playbook for India
Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.

Huda Kattan Buys Back Huda Beauty
Kattan has regained full ownership of the prestige cosmetics brand after buying back a minority stake held by TSG Consumer Partners.

Why Brands Are Still Betting on the US
Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.