Latest News & Analysis

Pandora Is Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Opinion: Members Clubs Just Aren’t What They Used to Be
A new generation of private clubs has commodified elitism, argues Allison Schrager.

And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.

Mike Ashley’s Frasers Drops Out of Bid For Revolution Beauty
The British fashion group has decided not to go ahead with an offer to buy the ailing cosmetics brand, the company said Thursday.

Luxury Counterfeiters Are Outsmarting the Industry
Purveyors of secondhand luxury goods may be losing the fight against increasingly sophisticated counterfeiters. Do customers care?

Temu US Sales Plunge 25% Amid Tariff Barrage
Temu’s US sales are declining due to significant cuts in advertising spending, a direct consequence of new tariffs, while Shein’s sales have begun to recover.

BoF Live | Rethinking Success Metrics for Brand Ambassadors
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.

Umit Benan Is Back
With a new Davide De Giglio-backed venture offering ‘bespoke prêt-à-porter,’ the master tailor is once again in the spotlight and will unveil a new collection and retail concept on Friday in Milan.

As Kering’s Fashion Cools, Pomellato Heats Up
Even as demand for luxury goods stalls, Milanese jeweller Pomellato is gaining ground by appealing to self-purchasing women and expanding into high jewellery — a welcome win for Kering as it works to re-energise its portfolio.

How Prestige Beauty Customers Define Value Today
At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.

Opinion: Luxury Is More Resilient Than the Market Suggests
The luxury industry is facing another lost year, according to Bain’s latest luxury update, but investors are being too gloomy on the sector’s long-term prospects, argues Andrea Felsted.

What I’m Looking Forward to at Our Next Executive Roundtable in London
Executive Members are invited to join senior correspondents Sarah Kent and Sheena Butler-Young, along with executive editor Brian Baskin for an informal breakfast discussing Selling to Consumers in Uncertain Times.