Latest News & Analysis

Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place ina digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.

What Trump’s Latest Tariff Threats Mean for Fashion
US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.

Building Brand Communities and Lasting Consumer Connections
The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.

Couture’s Age of Experience, Experience of Age
Chanel at 110, Armani at 91, Me at Midnight: Tuesday in Paris was that kind of day, writes Tim Blanks.

Meta Invests $3.5 Billion in EssilorLuxottica in AI Glasses Push
Meta Plaforms Inc. bought a minority stake in EssilorLuxottica in a deal that increases the US tech giant’s commitment to the fast-growing smart glasses industry, according to people familiar with the matter.

Trump Says Pharmaceutical Tariffs Could Reach 200%
The Trump administration launched an investigation into the pharmaceutical industry in April as a bid to impose tariffs on the grounds that extensive reliance on foreign production of medicine is a national security threat.

Shein Files for Hong Kong IPO to Save London Listing, FT Reports
Shein has reportedly filed for an IPO in Hong Kong to expedite its listing and encourage British regulators to approve its planned London debut.

Asian Economies in Rush To Cut Tariff Deals
The Trump administration announced rates that remained above 30 percent for manufacturing countries like Bangladesh, Cambodia and Thailand ahead of a new August 1st deadline.

Worldview | Turkish and Chinese Fashion Factories Invest in Egypt
This week’s round-up of global markets fashion business news also features Nykaa’s Hong Kong investor, Reliance Retail in India and Nigeria’s mooted textile hub.

A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire
APR Corp. has become a dominant force in the global K-beauty market, turning its founder, Kim Byung Hoon, into South Korea’s newest billionaire.

Tariff Turmoil Hits Vulnerable Fashion Manufacturers in Southeast Asia
Looming ‘reciprocal’ US tariffs threaten the profitability of larger suppliers and the viability of smaller ones in countries like Vietnam, Cambodia and Indonesia where some factories already face cancelled orders and worker layoffs.

From AI to Retail, Beauty’s New Marketing Playbook
As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.