Latest News & Analysis
Can Design Be the Flex It Once Was in Beauty?
In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.
Indie Beauty Brand Youthforia to Close
The brand had been mired in controversy since 2024, when the botched roll out of its Date Night foundation led to accusations of racial insensitivity and exclusion.
Swiss Luxury Watchmakers’ Shares Drop After Trump Tariff Shock
The sector is already under pressure from a stronger franc and falling global demand.
Italian Competition Authority Hits Shein with €1 Million Greenwashing Fine
The Singapore-headquartered fast fashion retailer was fined for misleading customers about the environmental impact of its products in its second financial sanction by a European competition authority in little more than a month.
Italian Regulator Fines Giorgio Armani €3.5 Million for Unfair Commercial Practices
The fashion group and one of its units ‘issued misleading ethical and social responsibility statements in contrast with the actual working conditions found at suppliers and subcontractors,’ Italy’s antitrust regulator said.
Announcing Uniqlo and Another Community on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
The Executive Briefing: Luxury’s Deepening Crisis; Dopamine Culture, Explained; Rise of the AI Agents
Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.
How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation
The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.
Report: Kering in Talks with Qatar to Offload Milan Property
The French group may sell a majority stake in the company that owns the building to Qatar’s royal family for €1.3 billion, Italy’s Il Corriere della Sera newspaper said.
This Week: The Aftermath of Liberation Day 2.0
Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.