Latest News & Analysis

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.

Why Authentic Brands Group Is Playing the Long Game With Reebok
The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.

Claire’s to Appoint Administrator in UK and Ireland, Putting 2,150 Jobs at Risk
Chief executive Chris Cramer said, ‘This decision, while difficult, is part of our broader effort to protect the long-term value of Claire’s across all markets.’

Gildan to Buy Underwear Maker Hanesbrands for $2.2 Billion
Analysts expect Montreal-based Gildan’s annual revenue to rise about 5 percent to $3.4 billion this year.

How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

How Tuckernuck Went From Fashion Outsider to E-Commerce Darling
Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what Farfetch and Matches Fashion couldn’t: defining their customer and sticking to their preppy aesthetic.

Mejuri Wants to Bring Jewellery Back to Sports
DTC fine jewellery brand Mejuri is entering the sports world through a new collaboration with Racquet Magazine, set to release to the public ahead of the US Open.

How the New York Liberty Became the WNBA’s Most Fashionable Team
Fashion is emerging as a key growth driver for the championship organisation, attracting new audiences and amplifying its relevance at a crucial moment for the WNBA.

S&P Downgrades Anastasia Beverly Hills After Missed Payment
The Los Angeles-based beauty brand’s credit rating has been lowered to ‘D’ by the agency.

‘Farm Babe’ Influencer Fights For GMOs, Against MAHA
US influencer Michelle Miller aims to debunk misinformation around farming practices, but is up against a louder political movement that aims to reconfigure America's food industry.
Nykaa Revenue Surges, Profit Doubles in First Quarter
FSN E-Commerce Ventures, parent company of India's largest beauty retailer, said its revenues lifted by 24 percent on demand for newly added brands like Chanel and Supergoop.

US Prices Continued Rise in July as Trump Tariffs Impact Consumer Costs
Trump has spent the last few months directing his ire at economic officials — first at the Fed, and now at the Bureau of Labor Statistics, which collects and reports economic data.