Latest News & Analysis

A Chat with Steph Curry on “Super Shoes”
Warriors superstar Stephen Curry debuts the latest sneaker under his Curry Brand umbrella, PSG debuts a new kit, and Kith makes its return to the runway after a six year absence.

Shein Weighs Relocating to China to Ease Path for Hong Kong IPO
Singapore-headquartered Shein has consulted lawyers on setting up a parent company in mainland China, the report said, adding that discussions were only preliminary with no guarantee of Shein finalising the move.

Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks
The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?

Skate Sneakers Are Catching Air Again
Despite sluggish sales in recent years, skate sneakers are finding momentum again as a value-priced option fuelled by innovative designs.

UK Advertisers Warned to Avoid ‘Irresponsible’ Images of Thin-Looking Models
Guy Parker, CEO of the UK Advertising Standards Authority, said adverts where models appeared to present an unhealthy body image were ‘becoming more of an issue.’

Victoria’s Secret Plus-Size Brand Founder Is Out as Sales Lag
Christine Vellani will take over the helm from Adore Me founder Morgan Hermand-Waiche, Bloomberg reported.

GLP-1 Pills Will Be Priced Similarly to Injections, Wall Street Predicts
US prices for obesity-treatment pills that Eli Lilly and Novo Nordisk aim to launch next year will likely be on par with their weight-loss injections, analysts and investors say.

KKR-Backed Korea Fashion Retailer Musinsa Considering IPO
Musinsa did not disclose IPO details, but local media have reported the Seoul-based company could seek a valuation of about 10 trillion won ($7.2 billion) during the listing, potentially minting a fortune for founder Cho Man-ho.

Watchmaker Swatch Apologises for ‘Slanted Eye’ Ad after Online Backlash in China
Around 27 percent of the watch group’s sales last year came from the China, Hong Kong and Macau region.

Soho House to Go Private in $2.7 Billion Deal, Ashton Kutcher to Join Board
Under the new deal, MCR Hotels will get Soho’s publicly traded shares, while founder Nick Jones and executive chairman Ron Burkle and his investment firm Yucaipa will retain majority control of the business.

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.

Inside Falmouth University’s Online MA in Sustainable Fashion
The institution is fostering a new generation of fashion practitioners with the skills to address one of the industry’s most significant challenges: sustainability. To learn more, BoF sits down with the course leader of Falmouth University’s online MA in Sustainable Fashion, Tom Crisp.