Latest News & Analysis
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.
3.1 Phillip Lim Names Michelle Rhee Head of Design
Co-founder and creative director Phillip Lim left the brand last November.
China’s Luxury Resellers Get Physical
The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.
Worldview | Tokyo Fashion Week Toasts Two Decades of Trailblazers
This week’s round-up of global markets fashion business news also features China’s rebuke of Dior, South African Fashion Week’s pause and runway spectacles in Dubai and Buenos Aires.
Can Beauty Compete in F1?
The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.
Temu Plots Aggressive US Comeback With 60% Price Cuts
Following tariff changes and a dip in sales, the e-commerce platform is re-entering the US market with significant price cuts and increased advertising to compete with Shein.
Fusing Football and Fashion With Kyle Smith
Kyle Smith chats with BoF about his first year on the job as the NFL’s first fashion editor and his ultimate vision for the league.
Short Sellers Pile Pressure on Kering’s Incoming CEO
Short sellers have made their biggest bets in more than a decade against Kering, according to a Reuters analysis, putting further pressure Luca De Meo, who formally takes charge of the company today.
Audemars Piguet Says CEO Staying
The Swiss watchmaker shut down a media report suggesting the company would ‘part ways’ with chief executive Ilaria Resta.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
Maison Francis Kurkdjian Launches $28,000 Limited Edition of Baccarat Rouge 540
The brand is the latest in LVMH’s portfolio to unveil an ultra-luxury fragrance.