Latest News & Analysis

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers
Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.

Novo Nordisk Reports Positive Test Results For GLP-1 Pill
The Danish drugmaker jumps by about £9bn as trial shows ‘significant weight loss’ with tablet version of Wegovy.

H&M Makes London Fashion Week Return Amid Brand Revamp
The brand’s first runway show in seven years marks its latest effort to demonstrate its fashion chops, as it struggles to carve out a distinct position in a crowded market.

From Skechers to Foot Locker: Tariff Chaos Spurs Record-High Footwear, Apparel Deals
Some companies are merging to help offset tariff costs while others go private to weather the remaining years of his presidency outside of the public market.

A Chat With Sephora, and More
In the first edition of her weekly newsletter, The Business of Beauty’s Priya Rao dives into the global retail wars, why L’Oréal needs to be thinking three decades ahead, whether Gap Beauty has a prayer and why the latest wave of beauty M&A feels so anticlimactic.

Shein Opens Its Supply Network to Fashion Brands to Boost Growth
Other fashion brands can now tap on the fast-fashion retailer’s supply chain, which includes factories that can turn around new designs in 5-7 days, as long as they open a store on its online marketplace.

AI-Powered Shopping App Secures $8 Million, Hailey Bieber Backing
Phia, a price-comparison platform co-founded by Phoebe Gates, daughter of Microsoft co-founder Bill Gates, raised a seed round led by prominent venture firm Kleiner Perkins and a host of celebrity backers.

Burberry Revival Faces Fresh Runway Test
New CEO Josh Schulman has overhauled the brand’s messaging to broadcast a more relatable take on Britishness.

Hermès Again Defeats Class Action Over Access to Birkins
A US judge dismissed for a second time claims that the French brand violates antitrust law by forcing buyers to spend heavily on other products to earn access to a Birkin bag.

Swiss Watch Exports Plunge on Weak China Demand, US Tariffs
Swiss watch exports tumbled in August as Chinese demand remained weak and stiff US tariffs went into effect.

Bubble Was Built on Gen Z. Now, It Must Grow Up.
The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.

Record Levels of Polyester Production Are Making Fashion’s Emissions Worse
Global fibre production hit record highs last year, with fossil-fuel-based polyester extending its market dominance, helping push up the industry’s carbon footprint, according to a new report.