Latest News & Analysis
At Long Last, NikeSkims Makes Its Debut
By pairing top athletes with Kim Kardashian, the campaign signals NikeSkims is courting a broader audience that blurs the lines between performance and lifestyle.
Bath & Body Works’ Plan to Restore Its Shine
With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.
China’s Consumer Price Wars Are Coming for Botox and Skincare
First, the deflation sweeping China’s economy came for its cars and fast food. Now it’s coming for Botox and photorejuvenation.
Arc’teryx Fireworks in Tibet Trigger Backlash, Government Probe
The outerwear brand is under fire in China after a fireworks show in Tibet sparked environmental backlash, prompting an official investigation, social media boycotts and an apology from the Anta-owned outdoor brand.
London Fashion Week Aims to Restore Sector’s Role as UK Economic Powerhouse
The LFW organiser’s new boss, Laura Weir, wants to embed fashion into government thinking and lure back famous brands.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Eredi Zucca Launches Fragrance, Plots Global Expansion
As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.
Report: Saks Global to Sell $1 Billion Stake in Bergdorf Goodman
The retailer is seeking an investor to take on 49 percent of the New York luxury retailer, according to the Wall Street Journal. Proceeds will go towards easing a heavy debt load less than a year after acquiring Neiman Marcus.
China’s ByteDance Will Get 1 of 7 Board Seats for TikTok’s US Operations, Official Says
This week's progress towards a deal marked a rare breakthrough in months-long talks between the world's two biggest economies.
LVMH’s Arnault Slams Proposed Billionaire Tax
He deemed the proposal an assault on France’s economy, denouncing the plan’s architect as a far-left ideologue.
This Week: Gucci and Versace Soft Launch in Milan
Two of Italy’s most prominent brands are managing expectations for their designer debuts this week. Jil Sander and Bottega Veneta will also reveal aesthetic revamps.
Elevating Physical Retail Strategies to Engage Brand Communities
Partnering with GGP, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to creating meaningful, personalised in-store experiences and a sense of community.