Latest News & Analysis
What the Cowboy Boot Boom Says About America
The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.
Alo Yoga Is Coming for Your Spa Day
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.
Virgil Abloh’s Legacy Continues
New Virgil Abloh Archive sneakers have surfaced at Paris Fashion Week, leading people to believe that there’s something new coming with Nike (and Off-White isn’t part of it).
Beauty Tech Group Shares Rise in Early Trading of London Debut
The beauty device firm, which owns Currentbody and Ziip, saw shares trading above their offer price on their London Stock Exchange debut, a positive omen for the city’s largest initial public offering so far this year.
Trump’s 50% Tariff Sows Fear Inside Indian Apparel Hub
Factories that invested in anticipation of a boom in orders are saddled with debt and unsold inventory.
The GLP-1 Arms Race, Explained
The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
Can a Store Ever Be a ‘Third Place?’
From listening bars to in-store cafés, brands are reimagining stores as gathering spots. But whether these commerce-driven hangouts can foster true community is still up for debate.
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
Paris Day Four: The Return of the Waist
From Mugler to The Row, corsetry and its abstractions were front and centre on the fourth day of Paris Fashion Week, writes Angelo Flaccavento.
‘A Paroxysm of Disposability’: France’s Distaste for Shein’s Ultra-Fast Fashion
A Change.org petition to ban Shein in France has surpassed 270,000 signatures.
Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand
This week, I’m eyeing the battle for fragrance relevance and pondering Coty’s makeup mess.