Latest News & Analysis
Does Light Therapy Really Work?
From infrared saunas to LED beauty masks, a billion-dollar market has grown around the healing power of light. But where does the science end and the hype begin?
Can Art Basel Paris Serve Both Insiders and the Public?
The Paris event is a commercial frenzy, but in contrast to other art fairs, it stands out for the quality and quantity of its public programming.
Luxury Brands Turn On the Charm in China to Kindle Spending Recovery
Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Amid Sweatshop Scandals, Luxury Hits Back: ‘We’re Not the Financial Police’
Some in the industry are becoming more vocal in suggesting that government, not brands, should be responsible for violations deep in the luxury supply chain and things are getting political.
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Sol de Janeiro Appoints Chief Marketing and Digital Officer
Jordan Saxemard, formerly of Dyson and Coty, is tasked with helping the body care giant evolve into a broader lifestyle brand.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
This Week: What Moncler, Estée Lauder Have to Say About China
An emerging narrative this earnings season is that China’s troubled fashion market is stabilising. This week’s results will put that theory to the test.
Amazing Grace Wales Bonner
The British-Jamaican designer and Hermès are a perfect match, writes Imran Amed.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.