Latest News & Analysis

The BoF Podcast | Khalifa Bin Braik on Dubai’s Transformation and the MENA Retail Playbook
Majid Al Futtaim executive Khalifa Bin Braik joins Imran Amed to unpack Dubai’s transformation, the ‘third place’ mall of the future, and what global brands get wrong about the GCC.

Puig Warns of ‘Softer’ Fragrance Market, Sales Increase 6.1%
The Spanish owner of Byredo and Charlotte Tilbury saw a huge uptick in its makeup unit and the Asia Pacific market, but its fragrance division and sales in the US were more muted.

CFDA and Bezos Earth Fund to Partner on Sustainability Initiative
The three-year collaboration, dubbed “The Next Thread,” will fund emerging designers, students, and storytelling projects reimagining the future of sustainable fashion.

Bob Mackie Sues JCPenney Over Apparel Line
The American fashion designer alleged that the retailer ignored his cease-and-desist letter.

Chanel Names New Head of US Brand and Communications
Katie Welch, currently the chief marketing officer of Rare Beauty, will move into the new role overseeing the luxury label’s beauty and fashion divisions on Jan. 5.

Can Target Win Back Beauty Shoppers?
The Midwestern retailer’s wider struggles are well documented; below, I offer an inside look of what’s really working (and not) in beauty and wellness.

Investors’ Conservative Panic Isn’t Silencing Queer Beauty Founders
After years of championing identity-led brands, founders are now grappling with a rise in conservatism putting LGBTQ+-owned businesses at risk.

Estée Lauder Beats Quarterly Estimates on Robust Growth in Fragrances
The Estée Lauder Companies beat Wall Street estimates for first-quarter sales and profit on Thursday on strong demand for its Le Labo and Tom Ford fragrances and an uptick in China demand.

RFK Jr. Says Not Enough Data to Show Tylenol Causes Autism
The US health chief told reporters on Wednesday that evidence does not show Kenvue’s Tylenol definitively causes autism, a month after the president said officials would recommend limiting its use.

Puma’s New Boss Plans Job Cuts, Better Marketing in Revamp
Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to bounce back from its slump.

Trump Shaves China Tariffs After ‘Amazing’ Xi Meeting
The meeting between US president Donald Trump and China’s Xi Jinping resulted in an agreement to de-escalate some measures but left fundamental issues unresolved.

EBay’s Holiday-Quarter Profit Forecast Disappoints
The company beat third-quarter revenue and profit estimates but its share price fell due to macroeconomic uncertainty and the end of de minimis tariff exemptions.