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Latest News & Analysis

Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Luxury

The BoF Podcast | Why Robert Wun Ditched the Wholesale Model for Bespoke Creations

The Hong Kong–born, London-based designer joins BoF founder Imran Amed to discuss his path from Hong Kong to London to Paris Couture Week and how he’s building a client-first business that protects creativity while staying commercially viable.


Partner Content

How Generative AI Is Redefining E-Commerce Storytelling

Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.


Sustainability

The Cost of Being Shein

The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.


Retail

French Government Defends Poste Agreement With China’s Temu

France’s commerce minister defended a deal between the state-owned postal service and the Chinese e-commerce site, despite criticism regarding Temu’s impact on French industry and the environment.


Luxury

Shinola’s Newly Appointed President Will No Longer Assume the Role

Ulrich Wohn, who was announced as the new president of the Detroit-based company earlier this week, will not move forward in the job due to a “highly urgent personal matter.”


Beauty

At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.


Sports

Can the NHL Be Fertile Fashion Ground

The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?


Beauty

Hydrafacial Owner Tops Financial Guidance, Despite Slowing Device Sales

Under a new CEO, the Beauty Health Company exceeded financial guidance despite cooling demand for its flagship device brand.


Beauty

Peloton Overhaul Outlook Tops Estimates

Peloton shares rose as much as 12 precent after it shared a stronger-than-anticipated holiday quarter forecast, as it aims to reposition itself as a holistic wellness brand and regain profitability.


Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.


Creative Class

Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity

Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.


Beauty

Thirteen Lune’s Legal Battle Comes to an End

The inclusive-centered beauty retailer and its founder Nyakio Grieco have been removed as defendants in a lawsuit brought by investors.