Latest News & Analysis

The BoF Podcast | Why Robert Wun Ditched the Wholesale Model for Bespoke Creations
The Hong Kong–born, London-based designer joins BoF founder Imran Amed to discuss his path from Hong Kong to London to Paris Couture Week and how he’s building a client-first business that protects creativity while staying commercially viable.

How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.

The Cost of Being Shein
The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.

French Government Defends Poste Agreement With China’s Temu
France’s commerce minister defended a deal between the state-owned postal service and the Chinese e-commerce site, despite criticism regarding Temu’s impact on French industry and the environment.

Shinola’s Newly Appointed President Will No Longer Assume the Role
Ulrich Wohn, who was announced as the new president of the Detroit-based company earlier this week, will not move forward in the job due to a “highly urgent personal matter.”

At the CFDA Awards, Recession Beauty Hacks Get Real
Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.

Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?

Hydrafacial Owner Tops Financial Guidance, Despite Slowing Device Sales
Under a new CEO, the Beauty Health Company exceeded financial guidance despite cooling demand for its flagship device brand.

Peloton Overhaul Outlook Tops Estimates
Peloton shares rose as much as 12 precent after it shared a stronger-than-anticipated holiday quarter forecast, as it aims to reposition itself as a holistic wellness brand and regain profitability.

How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity
Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.

Thirteen Lune’s Legal Battle Comes to an End
The inclusive-centered beauty retailer and its founder Nyakio Grieco have been removed as defendants in a lawsuit brought by investors.