Latest News & Analysis

How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.

Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.

LVMH Has Never Misappropriated Hermès Heir’s Shares, Company Says
Nicolas Puech filed a civil lawsuit against LVMH chief executive Bernard Arnault earlier this year.

Chanel Takes the Subway, LVMH’s Management Shakeup
What’s going on at luxury’s two biggest brands, Chanel and Louis Vuitton? Plus, Sant Ambroeus opens in Paris.

The Debrief | 5 Big Questions About Luxury
Luxury editor Robert Williams joins The Debrief to discuss the latest developments in luxury, from Prada’s acquisition of Versace to fashion’s favourite restaurants.

AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.

Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.

Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.

Macy’s Lifts Outlook in Latest Sign of Solid Holiday Demand
The retailer beat Wall Street’s forecasts in the recent quarter and raised its guidance for the rest of the fiscal year, showing that consumers keep spending despite economic concerns.

L’Oréal Will Start Work on Potential Armani Deal ‘Very Soon’, Says CFO
Chatting with analysts, L’Oréal CFO Christophe Babule said the French group is looking at a potential investment as one of the the Italian fashion house’s preferred bidders.

Givaudan Acquires US Perfume Manufacturer Belle Aire Creations
The purchase comes as the Swiss fragrance-maker seeks to strengthen its North American foothold by 2030.