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Latest News & Analysis

Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Retail

How Staud Churns Out Hit After Hit

After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.


Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.


Partner Content

Reinventing the Online Customer Journey in 2026

At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.


Luxury

LVMH Has Never Misappropriated Hermès Heir’s Shares, Company Says

Nicolas Puech filed a civil lawsuit against LVMH chief executive Bernard Arnault earlier this year.


Luxury

Chanel Takes the Subway, LVMH’s Management Shakeup

What’s going on at luxury’s two biggest brands, Chanel and Louis Vuitton? Plus, Sant Ambroeus opens in Paris.


Luxury

The Debrief | 5 Big Questions About Luxury

Luxury editor Robert Williams joins The Debrief to discuss the latest developments in luxury, from Prada’s acquisition of Versace to fashion’s favourite restaurants.


Technology

AI’s Impact on Holiday Shopping

Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.


Sports

Opinion: Puma’s Trailing the Pack — Deal or No Deal

The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.


Beauty

Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.


Retail

Macy’s Lifts Outlook in Latest Sign of Solid Holiday Demand

The retailer beat Wall Street’s forecasts in the recent quarter and raised its guidance for the rest of the fiscal year, showing that consumers keep spending despite economic concerns.


Beauty

L’Oréal Will Start Work on Potential Armani Deal ‘Very Soon’, Says CFO

Chatting with analysts, L’Oréal CFO Christophe Babule said the French group is looking at a potential investment as one of the the Italian fashion house’s preferred bidders.


Beauty

Givaudan Acquires US Perfume Manufacturer Belle Aire Creations

The purchase comes as the Swiss fragrance-maker seeks to strengthen its North American foothold by 2030.