Latest News & Analysis

FWRD Names Rosie Huntington-Whiteley as Fashion Director
The Revolve-owned retailer is doubling down on its celebrity-led strategy, adding Huntington-Whiteley to its executive ranks as it looks to widen its lead in the luxury e-tail market.

The Collaborative Vision Behind IED’s Graduate Fashion Shows
During Milan Fashion Week, the arts and design school staged a multi-sensory fashion show at a contemporary art gallery — a product of collaboration between performance artists, models and fashion design students. BoF sits down with IED Milano’s director to learn more.

Martin Parr’s Theatre of the Mundane
The photographer, who died Saturday, captured a world of consumerism and kitsch, writes Laurence Benaïm.

This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.

Shein Says France Suspension Case Is Political Overreach
A lawyer for the ultra-fast-fashion giant argued that the government’s push for a three-month suspension was ‘disproportionate.’

Frank Gehry, Titan of Architecture, Has Died
Gehry, one of the first architects to embrace the potential of digital design, created the ethereal Fondation Louis Vuitton in Paris as well as the world-famous Guggenheim in Bilbao.

Dario Vitale’s Versace Exit: The Backstory
Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.

Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?

Brioni, Design Director Norbert Stumpfl Part Ways
The change is part of an ongoing shakeup at Kering-owned brands

Are Fashion’s Sustainability Efforts Misplaced?
A disappointing COP30 deal was reached in Brazil, while floods across South and Southeast Asia showed exactly why quicker action is required. Meanwhile the EU watered down sustainability legislation yet again, this time targeting deforestation. In some positive news, bans on fur and misleading ‘green’ ads made headway.

The BoF Podcast | Can Luxury Brands Rebuild Trust With Customers?
Imran Amed, founder and CEO of The Business of Fashion, and Luca Solca, senior analyst of global luxury goods at Bernstein, speak to System Magazine’s Jonathan Wingfield to examine where the luxury sector goes next — from rebuilding pricing architecture to aligning brand DNA with the zeitgeist and restoring clear value for customers.

Kering Joins Investors Betting on China’s Gold Jewellery Boom
The startup arm of French conglomerate Kering is investing in Borland, a Hangzhou-based gold jeweller specialising in a traditional goldsmith technique, as investors pile into local Chinese brands following Laopu’s rapid rise.