Latest News & Analysis
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
Birkenstock Sales Climb as Shoppers Snap Up Its Sandals, Clogs
The company reported higher sales and profit on strong demand for its pricey sandals and clogs, while predicting a slower pace of growth for the year ahead.
Activist Investor Takes Over $1 Billion Stake in Lululemon
Elliott Management has acquired a stake of over $1 billion in the activewear brand and is lining up a potential CEO candidate to take over after Calvin McDonald’s departure.
Despite Tariffs, China Consumer Giants Push Into the US As Domestic Market Stalls
Brands like Urban Revivo and Pop Mart are expanding into the US retail market to seek higher margins and offset slower domestic spending.
Swiss Watch Exports Fell in November Before US Tariff Reprieve
Exports dropped 7.3% in November from a year earlier as companies waited for the US agreement to ease punitive import tariffs to take effect.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.
Falling Sales at Stella McCartney Fuel Fears Over Fashion Label’s Future
The brand’s directors warned it could run out of cash by 2028.
Antony Price: The Greatest Designer You May Never Have Heard Of
The late Price was often overlooked, but his work for Roxy Music helped to create one of the great before-and-after stylistic schisms in the history of popular music and power a new wave in fashion, writes Tim Blanks.
The Debrief | The Sneaker of the Year 2025
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.