Latest News & Analysis
Fashion’s Hottest New Sales Strategy Is One of Its Oldest
As wholesale continues to be challenged and marketing costs soar, trunk shows are fuelling sales — that is, for brands that know how to get in front of the right people.
An Innovative Factory Runs Into Sustainability’s Scalability Problem
Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.
This Week: One Last Push for Holiday Sales
Retailers are hoping to make the most of surprisingly strong consumer spending as the crucial end-of-year shopping season draws to a close.
Golden Goose Sneakers Sold by Permira to Chinese Firm HSG
The deal values the company at slightly over $2.9 billion, Bloomberg reported.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
Can the Multibrand Fiasco Be Salvaged in 2026?
Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.
Fashion’s Climate Reckoning Is Just Getting Started
From dangerous heat on factory floors to flooding across sourcing hubs, climate risks are catching up with fashion’s supply chains. While new recycling initiatives attempt to scale to address the industry’s waste and emissions problem, easing regulation in Europe raises questions about the path forward heading into 2026.
Pat McGrath Labs Puts Assets Up for Sale
The legendary makeup artist’s eponymous brand is undergoing ‘restructuring and recapitalisation processes’ expected to be completed in 2026.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
The BoF Podcast | Awar Odhiang on Joy, Inclusion and Her Viral Chanel Moment
At BoF VOICES 2025, Awar Odhiang speaks to BoF founder Imran Amed about the gap between being celebrated publicly and understood privately, why inclusion has to extend behind the camera, and the boundaries she is setting to protect her sense of joy in an industry that rarely slows down.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Nike’s China Conundrum Deepens as Turnaround Stagnates
In the Chinese market, the athletic brand is facing a sixth straight quarter of sales decline and mounting margin pain despite aggressive efforts to refresh product offerings.