Latest News & Analysis
Fast Fashion, Delivery Apps Tap India’s Next Billion Consumers
Cheap data, new logistics and mobile-first platforms are expanding consumption far beyond India’s urban elite.
The Best of BoF 2025: A Tough Year for Luxury
High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.
The Best of BoF 2025: Technology
Artificial intelligence made its presence felt across the industry, influencing how consumers shop, how brands create content and how fashion businesses operate behind the scenes.
The Best of BoF 2025: The Year of the Shakeup
From generative AI threatening creative roles to leadership churn and the rapid rollback of DEI, for better or worse, 2025 marked a reset for fashion’s workplace.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
Lululemon Founder Nominates Three New Board Candidates
The athletic brand’s founder Chip Wilson is pushing for changes to the board before the company selects a new chief executive officer.
The Best of BoF 2025: The New Food Chain
Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.
Brigitte Bardot, Icon of French Cinema and Style, Has Died
The actress and international sex symbol of the 50s and 60s became a style icon for her tousled hair, smoky eye and Riviera chic looks, contributing to the ‘French girl’ aesthetic marketed around the world.
Shoppers Shun UK High Streets Despite Lure of Boxing Day Sales
Central London recorded a 7.7 percent decline in visitors compared with a year earlier.
The Best of BoF 2025: Chaos, Tariffs — and Opportunity
Tariffs, bankruptcies and a botched department store merger exposed deep fault lines across the industry, but amid the turmoil, nimble brands and retailers found ways to gain ground.
The Best of BoF 2025: Standing Out Amid Sameness
In 2025, fashion marketers worked with unexpected campaign stars, tested new forms of messaging and more in order capture consumer attention — with mixed results.
The Best of BoF 2025: Luxury Scandals and the Retreat of ‘Sustainable Fashion’
Between top luxury players being linked to sweatshops and brands walking away from overt sustainability messaging, fashion seemed to backslide on both the social and environmental fronts in 2025.