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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Retail

Birkenstock Expects Quarterly Revenue Below Expectations Amid Tariff Pressures

The sandal maker’s business has been hampered by US tariffs on the EU and consumers turning more cautious on non-essential spending.


Retail

Abercrombie Tumbles After Holiday Sales Disappoint Investors

Abercrombie & Fitch Co. shares tumbled after holiday sales weren’t robust enough for the company to lift its sales guidance.


Sports

Mammut Owner Weighs Sale of Swiss Outdoor Gear Maker

Jacobs Capital is exploring a potential €500 million sale of the Swiss outdoor gear maker Mammut Sports Group AG.


Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.


Retail

Drake’s Leaves Its British Preppiness Intact Under New Owner

The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.


Marketing

How Fashion Marketers Will Nab Attention in 2026

After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.


Retail

The RealReal’s Plan to Capitalise on the Luxury Resale Boom

With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.


Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.


Beauty

Why Fragrance Is the Latest Red Carpet Accessory

Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.


Retail

Ssense Founders Win Bid to Retain Ownership

The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.


Luxury

This Week: Red Carpet Dressing; Saks Watch; Luxury Earnings

The Golden Globes kick off awards season in earnest as well as a packed week for the fashion industry.


Retail

Alo Appoints Benedetta Petruzzo as CEO of International

The former Miu Miu chief executive, who was recruited by Dior in 2024 to be managing director, will oversee the Los Angeles-based activewear brand’s global expansion.