Latest News & Analysis

Birkenstock Expects Quarterly Revenue Below Expectations Amid Tariff Pressures
The sandal maker’s business has been hampered by US tariffs on the EU and consumers turning more cautious on non-essential spending.

Abercrombie Tumbles After Holiday Sales Disappoint Investors
Abercrombie & Fitch Co. shares tumbled after holiday sales weren’t robust enough for the company to lift its sales guidance.

Mammut Owner Weighs Sale of Swiss Outdoor Gear Maker
Jacobs Capital is exploring a potential €500 million sale of the Swiss outdoor gear maker Mammut Sports Group AG.

Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.

Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.

How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.

The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.

Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.

Why Fragrance Is the Latest Red Carpet Accessory
Perfume brands are now sponsoring celebrity beauty professionals for events like the Golden Globes, even if their impact is all but invisible.

Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.

This Week: Red Carpet Dressing; Saks Watch; Luxury Earnings
The Golden Globes kick off awards season in earnest as well as a packed week for the fashion industry.

Alo Appoints Benedetta Petruzzo as CEO of International
The former Miu Miu chief executive, who was recruited by Dior in 2024 to be managing director, will oversee the Los Angeles-based activewear brand’s global expansion.