Latest News & Analysis
KKR Prepares Wella Company for US IPO
The Investment firm is preparing OPI nail polish owner Wella Company to go public as soon as this year, in an offering that could value the company at more than the $4.3 billion KKR paid for it.
Is the Storm Blowing Over for Watchmakers? Yes and No
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
How Dior and Chanel Are Tackling Fashion’s Pricing Problem
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.
Meet the Next Generation of Influencers
Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.
Nike Faces Federal Probe Over Alleged Discrimination Against White Employees
The EEOC is investigating the brand over claims of systemic racism against white employees, including through DEI programmes.
When Taste Is All Over TikTok
Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?
Rhode Drives Third-Quarter Growth for E.l.f. Beauty
Projected to exceed $360 million in annual sales, Rhode remained the company’s fastest-growing brand, driving sales momentum.
AGOA Extension Offers Temporary Reprieve for African Exporters to the US
US President Donald Trump signed legislation on Tuesday extending the lapsed US duty-free trade programme for 32 eligible African countries through Dec. 31.
Shein Tried to Turn Brazil Into a Production Hub. Local Factories Walked Away
Progress stalled after Shein demanded that local suppliers lower prices and deliver orders faster than they could manage, Reuters reported.
The Debrief | The New Rules for Influencer Marketing
This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
AI Fragrance Company Osmo Raises $70 Million
The AI-powered scent design platform will use the funds to expand its team and operations as demand grows for its services.