Latest News & Analysis
Leaders from Sephora, Rare Beauty, Amouage and More Join The Business of Beauty Global Awards Jury
Priya Venkatesh, Scott Friedman, Raymond James’ Vennette Ho and more will judge our annual awards, honouring and platforming the new voices shaping the future of beauty and wellness.
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Climate Inaction Puts 34% of Fashion Industry Profits at Risk
The financial implications of global warming are becoming increasingly difficult for corporate executives to ignore.
Shiseido Expects Profit Rebound After Drunk Elephant Writedown
Shiseido Co. said it expects to return to operating profit this year after posting its first loss in decades in 2025 due to a writedown of the Drunk Elephant brand.
Kering Pledges Return to Growth Despite Sweeping Store Closures
The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Elevating Brand Experiences Through Digital Touchpoints in the GCC
BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Eddie Bauer LLC Files Bankruptcy With Plans to Sell Stores
For the outerwear retailer’s third Chapter 11 filing, the plan is to sell as many as possible of its 175 stores, and liquidate the rest.
Nike Braces Converse Employees for Job Cuts as Shoe Sales Plunge
The Chuck Taylor maker’s sales plummeted 30 percent in the latest quarter.
Arnault Appoints Son Antoine to LVMH Executive Committee
The committee is now composed of 14 members who typically run the different divisions or brands of LVMH.