Latest News & Analysis
Rachel Scott’s Version of the Proenza Schouler Woman
The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.
Arnault Snaps Up LVMH Shares After Vowing to Own More Than 50%
The chief executive has long sought to tighten his control over LVMH, a company he’s headed since 1989 and expanded largely through acquisitions into Europe’s second-biggest firm.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
Glossier Lays Off More Than 50 Employees
The US cosmetics label went through a reorganisation on Wednesday that saw around one-third of employees let go.
EssilorLuxottica Growth Propelled by Boom in Meta Glasses Sales
The world’s biggest eyewear maker reported an 18 percent surge in fourth-quarter sales, far surpassing analysts’ estimates.
Lululemon Head Calvin McDonald Named CEO of Wella
McDonald will join the KKR-backed American cosmetics conglomerate on April 2 as it gears up for a reported IPO.
The Debrief | How Fashion Brands Are Winning the Winter Olympics
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia
Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.
Exclusive: Rare Beauty Appoints Chief Brand and Marketing Officers
The buzzy cosmetics brand, founded by the multi-hyphenate star Selena Gomez, has promoted Joyce Kim and Ashley Murphy to lead its brand and marketing efforts.
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Will the Kering Hope Trade Hold Up?
In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.