Latest News & Analysis
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Audemars Piguet’s Plan to Extend Its Winning Streak
The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.
In New York, Practicality and Pragmatism
At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.
Comme des Garçons Perfumer Christian Astuguevieille Has Died
The perfumer created signature scents like Amazingreen and Concrete in partnership with founder Rei Kawakubo.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
Christian Dior Couture Is Hiring on BoF Careers
Discover job openings at the LVMH luxury fashion house on BoF Careers, the global marketplace for fashion and beauty talent.
Wool Workout Clothes? The Demand Is Growing
The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.
Exclusive: Textile Recycler Circulose Is Restarting Its Recycling Plant
The sustainable materials company, which closed its Swedish factory in 2024, is opening it again after a year of restructuring.
Why the Most Coveted Products Are Surprisingly Affordable
Not so long ago, the ‘it’ bags, shoes, jackets and belts usually bore the logo of a big luxury brand. But relentless price hikes have opened the door for premium players like Sézane and COS — and even mass brands like Uniqlo and Ugg — to capture the cultural zeitgeist.
This Week: Ramadan and Lunar New Year Converge
The two holidays haven’t synced up this closely in a century. That should keep the fashion industry busy, as both have become major global shopping events.