Latest News & Analysis

Milan Day Four: Gucci and Demna — Milan’s Main Act
The most hotly anticipated show of the week was also its most polarising. But there was more on the menu on day four of the Milan shows, reports Angelo Flaccavento.

Estée Lauder Companies Executive Kendal Ascher Has Died
Ascher worked at the American cosmetics firm for 25 years.

The BoF Podcast | Andrew Mukamal and the Rise of Method Dressing
Celebrity stylist Andrew Mukamal tells Imran Amed how a childhood love of fashion as a ‘language’ — and years apprenticing in editorial — shaped the storytelling behind Margot Robbie’s ‘Barbie’ and ‘Wuthering Heights’ press tours.

The Social Media Trap
Unexpected new features and algorithmic changes at Instagram and TikTok are a reminder that brands and creators can’t become overly reliant on any one platform to drive their business.

Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

Why Adidas Is Forcing the Return of the Superstar Upon Us
We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.

Judge Rejects Kenvue Bid to Dismiss Lawsuit Over Tylenol Safety
A US judge rejected the personal care giant’s bid to dismiss a lawsuit by Texas’ Attorney General accusing the company of failing to warn consumers that it may be unsafe for pregnant women to take Tylenol.

China’s New Playbook for Buying Western Fashion Brands
After past stumbles, Chinese capital is taking a more measured approach to investments in US and European fashion labels, tempering expectations for breakneck expansion. Will it work?

Did Meryll Rogge Capture the Spirit of Marni?
Yes, she did. The designer owed one of her happy fashion places to Consuelo Castiglioni, but she never imagined she’d one day take her place.

Milan Day Three: Who Do You Think You Are?
On the third day of Milan Fashion Week, Miuccia Prada, Raf Simons, Meryll Rogge and the Armani heirs, Silvana Armani and Leo Dell’Orco, were among the designers who offered food for thought on the matter of identity.

EU Finalises Plan to Scale Back Sustainability Rules
The bloc’s overhaul sharply reduces the number of companies covered by ESG reporting and supply chain due-diligence laws, easing compliance pressures but increasing concerns over accountability.

How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.