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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Technology

The Debrief | The Retailer That’s Obsessed With AI

The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.

Technology

The Debrief | The Retailer That’s Obsessed With AI

The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.


Beauty

Eli Lilly’s Weight-Loss Pill Wins FDA Approval

Orforglipron, which will be sold under the brand name Foundayo, becomes the second GLP-1 weight-loss pill to enter the US market after Novo Nordisk’s tablet-form Wegovy launched in Jan. 2026.

Beauty

Eli Lilly’s Weight-Loss Pill Wins FDA Approval

Orforglipron, which will be sold under the brand name Foundayo, becomes the second GLP-1 weight-loss pill to enter the US market after Novo Nordisk’s tablet-form Wegovy launched in Jan. 2026.


Sports

Opinion: Nike’s Uphill Slog to Recovery Just Got Harder

The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.

Sports

Opinion: Nike’s Uphill Slog to Recovery Just Got Harder

The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.


Beauty

The Business of Looksmaxxing

From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 

Beauty

The Business of Looksmaxxing

From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 


Retail

US Tariff Refund Portal to Exclude One-Third of Imports at First

An online government portal will handle claims for about 63 percent of 53 million import entries at issue once it launches, according to a new court filing.

Retail

US Tariff Refund Portal to Exclude One-Third of Imports at First

An online government portal will handle claims for about 63 percent of 53 million import entries at issue once it launches, according to a new court filing.


Beauty

L’Oréal Completes $4.6 Billion Acquisition of Kering Beauty

The two groups have also established an ongoing, broader strategic partnership that will focus on opportunities at the intersection of luxury, wellness and longevity.

Beauty

L’Oréal Completes $4.6 Billion Acquisition of Kering Beauty

The two groups have also established an ongoing, broader strategic partnership that will focus on opportunities at the intersection of luxury, wellness and longevity.


Executive Briefings

The Executive Briefing: Chanel’s Hot Streak; Adidas’ PR Victory; Love and Hate for AI

Matthieu Blazy's revamp of the French couture house catches fire, Adidas becomes part of history at the London Marathon and Saks Global plots its post-bankruptcy future. Read on for your analysis of the top news from April.

Executive Briefings

The Executive Briefing: Chanel’s Hot Streak; Adidas’ PR Victory; Love and Hate for AI

Matthieu Blazy's revamp of the French couture house catches fire, Adidas becomes part of history at the London Marathon and Saks Global plots its post-bankruptcy future. Read on for your analysis of the top news from April.


Luxury

LVMH Shares Fell Most Ever in First Quarter on Luxury Slump

Shares of the luxury bellwether fell 28 percent in the first quarter as the war in the Middle East clouds the global economic outlook and intensifies demand headwinds for luxury goods.

Luxury

LVMH Shares Fell Most Ever in First Quarter on Luxury Slump

Shares of the luxury bellwether fell 28 percent in the first quarter as the war in the Middle East clouds the global economic outlook and intensifies demand headwinds for luxury goods.


Beauty

Google to Launch New Screenless Fitbit Band

Google is developing a new model of fitness band under its brand Fitbit, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.

Beauty

Google to Launch New Screenless Fitbit Band

Google is developing a new model of fitness band under its brand Fitbit, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.


Retail

Calvin Klein Sees Sales Boost From ‘Love Story’

Carolyn Bessette’s style on the popular show, which included Calvin Klein looks, drove an increase in online searches and ultimately sales for the brand.

Retail

Calvin Klein Sees Sales Boost From ‘Love Story’

Carolyn Bessette’s style on the popular show, which included Calvin Klein looks, drove an increase in online searches and ultimately sales for the brand.


Luxury

Is the Luxury Watches Recovery on Hold Again?

In his latest bi-monthly briefing, watches expert Robin Swithinbank examines how the war in the Middle East is weighing on growth prospects and offers a preview of the sector’s flagship annual fair, Watches & Wonders.

Luxury

Is the Luxury Watches Recovery on Hold Again?

In his latest bi-monthly briefing, watches expert Robin Swithinbank examines how the war in the Middle East is weighing on growth prospects and offers a preview of the sector’s flagship annual fair, Watches & Wonders.


Retail

Facing Fashion’s Shopping Addiction Problem

As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.

Retail

Facing Fashion’s Shopping Addiction Problem

As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.