Sophie Soar
Commercial Feature Director
Sophie Soar is the Commercial Features Director at The Business of Fashion (BoF). She is a founding member of BoF’s Content Strategy team and oversees BoF's commercial and careers content output. She is the host of the webinar series, ‘Building a Career in Fashion’. She is based in London and holds a Bachelor’s in English Literature from The University of Manchester and a Master’s in Journalism from Goldsmiths, University of London.
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.
The Debrief | Making Sense of Fashion’s Brutal Job Market
Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.
The Debrief | Making Sense of Fashion’s Brutal Job Market
Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.
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Welcoming The Class of 2025 to The BoF 500 Community
The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.
Welcoming The Class of 2025 to The BoF 500 Community
The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.
How I Became... Fashion Designer David Koma
The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.
How I Became... Fashion Designer David Koma
The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.
How I Became… Reformation’s Chief Sustainability Officer
Kathleen Talbot began her career researching food systems and teaching sustainability, before rising to the C-suite at Reformation by prioritising mission over industry. Now, she shares her career advice.
How I Became… Reformation’s Chief Sustainability Officer
Kathleen Talbot began her career researching food systems and teaching sustainability, before rising to the C-suite at Reformation by prioritising mission over industry. Now, she shares her career advice.
The Debrief | The Jobs Fashion and Beauty Talent Want in 2025
Fashion and beauty professionals are rethinking what matters at work — from transparent leadership to meaningful flexibility and fair pay. Sheena Butler-Young and Sophie Soar dig into BoF Careers’ new report on what it takes to attract and retain top talent.
The Debrief | The Jobs Fashion and Beauty Talent Want in 2025
Fashion and beauty professionals are rethinking what matters at work — from transparent leadership to meaningful flexibility and fair pay. Sheena Butler-Young and Sophie Soar dig into BoF Careers’ new report on what it takes to attract and retain top talent.
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The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.
The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.