Shenel Wickramaratne
Content Strategist
Shenel Wickramaratne is a Content Strategist at The Business of Fashion (BoF). She is based in London and briefs global fashion, beauty and retail businesses on the key trends and content shaping industries today. She also executes content partnerships spanning fashion, retail, technology and beauty. Shenel has a Bachelor’s in Fashion Buying and Merchandising from Southampton Solent University.
Elevating Brand Experiences Through Digital Touchpoints in the GCC
BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
Creating Meaningful Connections With the Gulf Consumer
BoF’s latest knowledge report examines strategies for how fashion and beauty brands can create lasting impact and culturally resonant activations with the GCC consumer base.
Knowledge Report | Building Brand Resonance With Gulf Consumers
This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.
How I Became... Senior Lead of Creative Strategy at Pinterest
Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.
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How I Became… A Fashion Editor
Ben Cobb has held editor-in-chief roles at the likes of Another Man and LOVE, and helped launch Perfect Magazine last year. Now editor of ES Magazine, he offers his career advice for fashion journalists, from how to pitch stories to establishing connections within the industry.
How I Became… A Stylist and Brand Consultant
Former Complex editor Matthew Henson built his career in print media before transitioning to styling artists from A$AP Rocky to The Weeknd. Now, he shares his career advice.
How I Became... Snap Inc.’s Global Head of Fashion and Beauty Partnerships
Previously the fashion director at Teen Vogue and Allure magazine, Rajni Jacques built her career in print media before the ‘next iteration’ in her work saw Jacques move to tech. Now, she shares her career advice.
Diane Von Furstenberg’s CEO on Building a Career in Fashion
Gabby Hirata shares how she went from an entry-level position in supply chain and production at Ralph Lauren to landing a C-Suite role in less than 10 years.
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