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The Business of Fashion

Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

    Fashion Week

    ‘Anything Is Possible’: Kai Cenat Collides Worlds of Fashion and Streaming

    The livestreaming star’s new fashion line Vivet, debuted in New York on Saturday, owes aesthetic debts to Demna and Ye, but the spirit of community at the project’s core makes him more like Gen-Z’s answer to Virgil Abloh.

    Beauty

    The Business of Looksmaxxing

    From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 

    Retail

    The Gen-Z TikTokker Building a Hub for Y2K Vintage

    Content creator turned retail operator Emma Rogue as media hubs, producing snackable content that lures teen shoppers in.

    Beauty

    Can TikTok’s ‘Shirtless Race’ Become More than a Trend?

    Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.

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    Luxury

    The Resale Rockstars Selling Jeans for $20,000

    4G — resellers who run an infamous New York showroom where rappers and athletes pay stratospheric prices to load up on Chrome Hearts and ‘fucking chill’ — have built a business that has doubled sales revenue each year since 2020.

    Beauty

    The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup

    19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.

    Beauty

    Remedy Place Will Open New SoHo Location

    The “luxury social wellness club” is expanding in response to growing consumer demand for self-care treatments.

    Creative Class

    Gray Sorrenti: ‘Wild Child’ Joins the Family Business

    But the fast-rising daughter of Mario Sorrenti and Mary Frey is no nepo baby. ‘I didn’t become a photographer because my dad’s a photographer,’ she says.

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    Beauty

    Can Anyone Conquer the Big Business of Sleep?

    As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.

    Beauty

    How ‘Anti-Spas’ Sell Wellness to Men

    Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.

    Entrepreneurship

    Now, Anyone Can Be a Sneaker Designer

    That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.

    Entrepreneurship

    Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?

    Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.