Eytys Is Back From Bankruptcy
Max Schiller is relaunching the cult Swedish label after bringing on his brother, Acne Studios co-owner Mikael Schiller, as investor and chairman of the board.
Robert Cordero
Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.
Beauty
The Business of Looksmaxxing
From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more.
The Business of Looksmaxxing
From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more.
Retail
The Gen-Z TikTokker Building a Hub for Y2K Vintage
Content creator turned retail operator Emma Rogue as media hubs, producing snackable content that lures teen shoppers in.
The Gen-Z TikTokker Building a Hub for Y2K Vintage
Content creator turned retail operator Emma Rogue as media hubs, producing snackable content that lures teen shoppers in.
Beauty
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.
Luxury
The Resale Rockstars Selling Jeans for $20,000
4G — resellers who run an infamous New York showroom where rappers and athletes pay stratospheric prices to load up on Chrome Hearts and ‘fucking chill’ — have built a business that has doubled sales revenue each year since 2020.
The Resale Rockstars Selling Jeans for $20,000
4G — resellers who run an infamous New York showroom where rappers and athletes pay stratospheric prices to load up on Chrome Hearts and ‘fucking chill’ — have built a business that has doubled sales revenue each year since 2020.
ADVERTISEMENT
Beauty
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.
Beauty
Remedy Place Will Open New SoHo Location
The “luxury social wellness club” is expanding in response to growing consumer demand for self-care treatments.
Remedy Place Will Open New SoHo Location
The “luxury social wellness club” is expanding in response to growing consumer demand for self-care treatments.
Creative Class
Gray Sorrenti: ‘Wild Child’ Joins the Family Business
But the fast-rising daughter of Mario Sorrenti and Mary Frey is no nepo baby. ‘I didn’t become a photographer because my dad’s a photographer,’ she says.
Gray Sorrenti: ‘Wild Child’ Joins the Family Business
But the fast-rising daughter of Mario Sorrenti and Mary Frey is no nepo baby. ‘I didn’t become a photographer because my dad’s a photographer,’ she says.
Beauty
Can Anyone Conquer the Big Business of Sleep?
As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
Can Anyone Conquer the Big Business of Sleep?
As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
ADVERTISEMENT
Beauty
How ‘Anti-Spas’ Sell Wellness to Men
Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.
How ‘Anti-Spas’ Sell Wellness to Men
Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.
Entrepreneurship
Now, Anyone Can Be a Sneaker Designer
That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.
Now, Anyone Can Be a Sneaker Designer
That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.
Entrepreneurship
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.
Retail
Manu Rios and Marc Forne Launch Fashion Label Carrer
Actor Manu Rios and his longtime stylist Marc Forne are teaming up to launch Carrer, an apparel and accessory brand of “reworked classics” (also its tagline) inspired by vintage fashion and streetwear.
Manu Rios and Marc Forne Launch Fashion Label Carrer
Actor Manu Rios and his longtime stylist Marc Forne are teaming up to launch Carrer, an apparel and accessory brand of “reworked classics” (also its tagline) inspired by vintage fashion and streetwear.
The News in Brief
Serena Williams, Style Icon, Retiring From Tennis
In a cover story for Vogue, the superstar athlete and style icon said she was “evolving away” from tennis. While she wasn’t explicit about when she would stop playing the sport, she hinted on Instagram that the upcoming US Open could be her last tournament. “The countdown has begun,” she wrote.