Sports and Fashion Correspondent
Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more. He founded the Kicks You Wear newsletter in 2019 to bring that coverage to life. Previously, he worked as a sports reporter and editor for USA Today's For The Win. He has a Bachelor's in Communication from Bowie State University and a Masters in Digital Media from American University.
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
After Argentina’s comeback victory over England in the World Cup, the competition will come down to two Adidas teams, giving the brand a variety of ways to capitalise on the biggest stage in sports.
After Argentina’s comeback victory over England in the World Cup, the competition will come down to two Adidas teams, giving the brand a variety of ways to capitalise on the biggest stage in sports.
As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.
As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.
Data through the end of June suggests Adidas edged out Nike in grabbing attention, but there’s still plenty of time left in the tournament.
Data through the end of June suggests Adidas edged out Nike in grabbing attention, but there’s still plenty of time left in the tournament.
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The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?
The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
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Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
The running category will be more present than ever before at Paris Fashion Week, as brands like Hoka, Satisfy and more descend upon one of fashion’s biggest moments of the
The running category will be more present than ever before at Paris Fashion Week, as brands like Hoka, Satisfy and more descend upon one of fashion’s biggest moments of the
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.
The New York Knicks’ first NBA championship in 53 years has sparked a true zeitgeist moment that fashion is infiltrating at all levels.
The New York Knicks’ first NBA championship in 53 years has sparked a true zeitgeist moment that fashion is infiltrating at all levels.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.
The brand’s latest professional sports deal is its first formalwear partnership with a football club in over 20 years.
The California-based luxury brand’s store is its first standalone European destination.
The exhibition, which will pair archival fashion pieces with works of art depicting the human body, will be the first to grace the new 12,000-square-foot Condé M. Nast Galleries space.
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.
The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.
Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.