McKinsey & Company

The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

14 July 2026

Luxury

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

13 July 2026

Luxury

Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.

10 July 2026

Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

09 July 2026